KARE: A Logo That Accelerates Connection
and Care
and Care
Client:
IBA - Radio Pharma Solutions
IBA - Radio Pharma Solutions
THE PROJECT
For the Kare project, which I produced for IBA PharmaSolutions, I developed a logo that represents the essence of their expertise and their relationship with customers.
The logo is centered around the concept of particle acceleration, with intersecting shapes symbolizing the dynamic flow of particles. At the bottom center, I designed a figure with arms raised, symbolizing a person, representing customer support and connection. Above this, a heart shape subtly emerges, symbolizing the care and intimacy IBA has for its clients.
The logo is framed within a square to represent a computer monitor, aligning with the digital and real-time focus of the Kare customer portal.
https://www.iba-radiopharmasolutions.com/kare-portal/
https://www.iba-radiopharmasolutions.com/kare-portal/
